Seller Guides

Practical guides for online sellers on Etsy, Shopify, and TikTok Shop. Each guide links to the relevant calculator.

Etsy

Every fee Etsy charges: transaction (6.5%), listing ($0.20), payment processing by country, Offsite Ads, and currency conversion.

The pricing formula, common mistakes, cost categories, and profit margin benchmarks for Etsy sellers.

How to price printables, SVG files, templates, and patterns on Etsy. Covers break-even sales count and common price ranges.

What's a good margin on Etsy? Gross vs. net margin, benchmarks by product type, and 5 ways to improve margin.

Free shipping vs. charging separately: the math, the SEO impact, and how Etsy's 6.5% fee applies to shipping charges.

When to opt out of Etsy Offsite Ads (15% or 12% fee) and when to keep it on. Includes the math at different margin levels.

How to write Etsy titles for search ranking: keyword placement, character limit, and what to avoid.

How to use all 13 tags: rules, strategy, and how tags interact with your title for maximum SEO coverage.

How to price Printify and Printful products on Etsy. Base costs table, free shipping math, and realistic margin targets.

Every Shopify fee: Shopify Payments processing rates, transaction fees by plan, monthly plan costs, and when Shopify beats Etsy on fees.

TikTok Shop referral fee by category (4–8%), payment processing (~3%), affiliate commission, and how to calculate true profit per sale.