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Marginory

Seller Guides

Practical guides for online sellers on Etsy, Shopify, TikTok Shop, eBay, and print-on-demand. Each guide links to the relevant calculator.

These guides go deeper than a single calculator — they explain how a platform's fee structure works, walk through real pricing formulas with worked examples, and cover strategy questions like whether Offsite Ads or Promoted Listings are worth turning on at your margin. Written by sellers who use these platforms, not paraphrased from official help docs.

Etsy

Etsy Fees Explained 2026

Every fee Etsy charges: transaction (6.5%), listing ($0.20), payment processing by country, Offsite Ads, and currency conversion.

How to Price Etsy Products

The pricing formula, common mistakes, cost categories, and profit margin benchmarks for Etsy sellers.

Etsy Digital Product Pricing

How to price printables, SVG files, templates, and patterns on Etsy. Covers break-even sales count and common price ranges.

Etsy Profit Margin Guide

What's a good margin on Etsy? Gross vs. net margin, benchmarks by product type, and 5 ways to improve margin.

Etsy Shipping Cost Strategy

Free shipping vs. charging separately: the math, the SEO impact, and how Etsy's 6.5% fee applies to shipping charges.

Are Etsy Offsite Ads Worth It?

When to opt out of Etsy Offsite Ads (15% or 12% fee) and when to keep it on. Includes the math at different margin levels.

How Much Does Etsy Take?

Simple answer: what percentage Etsy takes per sale, with a worked example.

Etsy Fees UK

Etsy fee breakdown specific to UK sellers, including payment processing and currency conversion.

Etsy Fees Canada

Etsy fee breakdown specific to Canadian sellers, including payment processing rates.

Etsy Fees Australia

Etsy fee breakdown specific to Australian sellers, including payment processing rates.

Etsy Fees Germany

Etsy fee breakdown for German sellers, including EUR payment processing and Mehrwertsteuer treatment.

Etsy Fees Ireland

Etsy fee breakdown for Irish sellers, including EUR payment processing and Irish VAT treatment.

Etsy SEO

Etsy Listing Title Guide

How to write Etsy titles for search ranking: keyword placement, character limit, and what to avoid.

Etsy Tags Guide

How to use all 13 tags: rules, strategy, and how tags interact with your title for maximum SEO coverage.

POD

Etsy POD Pricing Guide

How to price Printify and Printful products on Etsy. Base costs table, free shipping math, and realistic margin targets.

Printify Cost Per Shirt

Exact base costs, shipping, and how much Printify Premium saves per shirt.

Is Printify Worth It?

Free vs Premium plan comparison, pros and cons, and who should use it.

Shopify

Shopify Fees Explained 2026

Every Shopify fee: Shopify Payments processing rates, transaction fees by plan, monthly plan costs, and when Shopify beats Etsy on fees.

Shopify Pricing for Beginners

Which Shopify plan to choose and what it actually costs once fees and payment processing are included.

Shopify Fees UK

Shopify plan pricing and card processing rates for UK merchants, with a US comparison.

TikTok Shop

TikTok Shop Fees Explained 2026

TikTok Shop referral fee by category (4–8%), payment processing (~3%), affiliate commission, and how to calculate true profit per sale.

TikTok Shop Beginner Guide

How to start selling on TikTok Shop: setup, fees, what sells, and the affiliate program explained.

Is TikTok Shop Worth It?

Honest assessment of TikTok Shop with real profit math compared to other platforms.

eBay

eBay Fees Explained 2026

Final Value Fee by category, insertion fee, and Promoted Listings — every fee eBay charges sellers.

eBay Promoted Listings Guide

Ad rate strategy, Standard vs Advanced, and when Promoted Listings is actually profitable.

eBay Fees UK

eBay fee breakdown for UK sellers — Final Value Fee, per-order fee, and Shop subscription levels in GBP.

Related

All seller toolsEtsy ToolsShopify ToolsTikTok Shop ToolseBay ToolsPlatform ComparisonsFee Data & Benchmarks

Frequently Asked Questions

What guides does Marginory offer?
Practical, numbers-driven guides covering Etsy fees and pricing (including UK, Canada, and Australia specifics), Etsy listing SEO, Shopify pricing, TikTok Shop fees and getting started, eBay fees and Promoted Listings, and POD (Printify) cost breakdowns.
Are the guides free to read?
Yes, every guide on Marginory is free with no sign-up or paywall. Each guide links to the relevant calculator so you can apply the numbers to your own product immediately.
How is a guide different from a calculator?
Calculators take your specific numbers and compute an exact result. Guides explain the underlying fee structure, pricing strategy, or decision framework in plain language — useful when you want to understand why the numbers work the way they do, not just get a single result.
Which guide should I read first as a new seller?
If you're starting on Etsy, read Etsy Fees Explained first, then How to Price Etsy Products. If you're deciding between platforms, start with Etsy vs Shopify for Beginners in the comparisons section instead.
How often are the guides updated?
We update guides whenever a platform changes its fee structure or we re-verify rates against official sources. Each guide's fee figures reflect July 2026 data unless otherwise noted.
Do the guides cover international sellers?
Yes for Etsy — we have country-specific fee guides for the UK, Canada, and Australia in addition to the general US-based Etsy Fees Explained guide. Other platform guides currently focus on US rates.