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Etsy Profit Calculator

Estimate Etsy US profit after listing, transaction and processing fees, buyer shipping, seller costs, Offsite Ads, advertising and returns.

By Content reviewed

Revenue

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Costs

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Fees

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Capped at $100 per attributed order. Separate from your own ad spend.

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Risk

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Full refunds assumed; selling fees, shipping and ads remain paid. Enter any recovered product value below.

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Summary

Sale price (after discount)$25.00
Platform fee-$1.63
Payment fee-$1.00
Total cost (COGS + fees + ads)-$10.83
Net revenue (after fees)$22.18

Profit

Gross profit$14.18
Return cost impact-$0.00
Net profit$14.18
Profit margin56.7%
ROI on total cost130.9%

Pricing guidance

Break-even price$9.34
Price for 20% margin$11.99
Price for 30% margin$13.97

Compare two scenarios

Save A, change your inputs, then save B. Snapshots remain here until this page reloads.

Scenario A

No snapshot saved.

Scenario B

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Fee data source: https://help.etsy.com/hc/en-us/articles/115014483627-What-are-the-Fees-and-Taxes-for-Selling-on-Etsy · Last verified: 2026-10-11

How this is calculated

Revenue = max(0, item price - discount) + buyer shipping
US reference fees = revenue x 9.5% + $0.25 processing + $0.20 listing
Offsite Ads = min(revenue x selected rate, $100)
Profit = revenue - fees - product/postage/packaging - ad spend - expected return loss
Expected return loss = return rate x (refunded revenue - inventory recovery + return handling)
Margin = profit / seller revenue

Assumptions

  • The profit form uses editable US reference rates. Buyer-tax processing, country-specific regulatory charges and tax on seller fees need separate additions.
  • Default currency conversion is zero; apply it only when relevant.
  • Returns assume a full revenue refund and retained original fees/costs. Use the refund tool for actual fee credits.

Source: etsy.com/legal/fees/ · Last verified: 2026-10-11

Worked examples using the calculator model

One US sale, one listing fee, no tax, ads, returns or overhead. Buyer shipping and actual postage are separate inputs. Equal shipping amounts still lose money after percentage fees. Cost inputs below are illustrative; digital creation and support costs are excluded from the final row.

ItemBuyer shippingFeesPayoutProduct + postageProfitMargin
$12.00$4.99$2.06$14.93$8.99$5.9434.9%
$25.00$5.99$3.39$27.60$13.99$13.6143.9%
$35.00$6.99$4.44$37.55$18.99$18.5644.2%
$49.99$0.00$5.20$44.79$20.00$24.7949.6%
$79.99$0.00$8.05$71.94$33.00$38.9448.7%
$4.99$0.00$0.92$4.07$0.00$4.0781.5%

Compare attributed and ordinary orders

For a $30 item with free shipping, $10 product cost and $5 postage, the same costs can produce different profits depending on attribution:

  • No Offsite Ads: $11.70 profit, 39.0% margin.
  • 15% Offsite Ads: $7.20 profit, 24.0% margin.
  • 12% Offsite Ads: $8.10 profit, 27.0% margin.

Save the current scenario before changing price or ads. Check the capped fee rather than simply adding another percentage to all orders. The Offsite Ads calculator isolates this decision.

Use the result to choose your next action

If payout looks correct but profit is low, review postage, materials, paid labor and the selling price. Use target-margin pricing to solve for a price rather than adding a markup that ignores fees. Compare discounts and returns before accepting a promotion.

For digital products, use creation-cost recovery. For physical POD, enter your actual provider quote and shipping. Neither model guarantees a marketplace-wide typical margin.

Read the country payment schedule and our methodology when reconciling the result with an order statement.

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Frequently Asked Questions

What does this profit estimate include?
Seller revenue is the discounted item price plus buyer shipping. The tool subtracts product cost, seller postage, packaging, listing and payment fees, selected Offsite Ads, ad spend and the stated return assumptions. Add labor and overhead to the relevant cost fields.
Are the default rates valid in every country?
No. Defaults use a US shop with US Etsy Payments, no currency conversion and one listing charge. Use the country fee calculator for local processing, regulatory charges and buyer tax, then enter the applicable costs here.
Do multi-quantity listings avoid per-unit fees?
No. Additional quantities sold can incur US$0.20 listing charges. A quantity setting does not make ten sold units cost one listing fee.
How are Offsite Ads modeled?
Select no attribution, 15% or 12%. The fee is capped at US$100 per attributed order. Your separately entered ad spend is another expense. Confirm eligibility and the prior-365-day threshold in Etsy's policy.
What margin should I target?
Choose a budget target covering your labor, overhead, discounts and expected returns. The examples are hypothetical scenarios, not measured margins of Etsy sellers or a guarantee that buyers will accept the resulting price.