Etsy Pricing Calculator (2026)
Enter your costs and target profit margin to find the exact Etsy listing price — after 6.5% transaction fee and payment processing.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & PODUpdated Fee data verified against official platform documentation
Costs
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Target & Fees
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Suggested Pricing
Suggested sale price$13.64
Platform fee-$0.89
Payment fee-$0.66
Total cost-$8.00
Net profit$4.09
Actual margin30.0%
Price at other margins
10% margin$10.25
20% margin$11.70
25% margin$12.60
30% margin$13.64
35% margin$14.86
40% margin$16.34
Etsy pricing formula
Suggested price: (Total cost + $0.25) / (1 − Target margin − 6.5% − 3%)
Assumptions:
- Uses Etsy US payment processing: 3% + $0.25
- Platform fee = 6.5% transaction fee
- Listing fee ($0.20) should be added to total cost if relevant
Source: https://www.etsy.com/legal/fees/ · Last verified: 2026-07-02
Suggested Etsy prices by cost and target margin
Quick reference using the formula above (US fees: 6.5% transaction + 3% + $0.25 payment processing, free shipping to buyer):
| Total cost (materials + shipping) | 20% margin | 30% margin | 40% margin |
|---|---|---|---|
| $5.00 | $7.45 | $8.68 | $10.40 |
| $8.00 | $11.70 | $13.64 | $16.34 |
| $12.00 | $17.38 | $20.25 | $24.26 |
| $18.00 | $25.89 | $30.17 | $36.14 |
| $25.00 | $35.82 | $41.74 | $50.00 |
Price = (Cost + $0.25) / (1 − 9.5% − margin). Add the $0.20 listing fee to your cost if you want it covered too. Rates verified July 2026.
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Frequently Asked Questions
How do I price my Etsy products to make a profit?
Use the formula: Price = (Total cost + $0.25) / (1 − 9.5% − target margin%). For a 30% margin with $12 in costs: Price = ($12 + $0.25) / (1 − 0.095 − 0.30) = $12.25 / 0.605 = $20.25. Never set price = cost × 2 without accounting for Etsy fees.
What is the minimum price I should charge on Etsy?
Your minimum (break-even) price = (Product cost + Shipping cost + $0.25) / (1 − 9.5%). This covers Etsy fees but leaves 0% profit. Add your target profit margin on top. Use the Etsy Break-Even Calculator for the exact number.
Should I include shipping in my Etsy price?
For most sellers targeting US buyers: yes. Roll shipping into the item price and offer free shipping. This avoids the situation where Etsy charges 6.5% on the shipping you charge, and may help with search ranking. Your break-even price needs to include the full shipping cost.
Does Etsy charge fees on shipping in 2026?
Yes. Etsy's 6.5% transaction fee applies to the item price plus any shipping and gift-wrap charges the buyer pays. If you charge $5 shipping, Etsy takes $0.33 of it. That's why the calculator asks for your full costs — the suggested price already covers fees on the whole order total.
What is a good profit margin for Etsy sellers?
Most sustainable Etsy shops target 25–40% net margin after all fees, materials, and shipping. Handmade items with strong differentiation can hit 50%+. Below 15–20%, one fee change, ad spend, or a couple of returns can wipe out your profit. Digital products routinely reach 85–95% margins since there is no COGS per sale.
How do I price a product that costs me $10 to make?
With $10 total cost and a 30% target margin: Price = ($10 + $0.25) / (1 − 0.095 − 0.30) = $10.25 / 0.605 = $16.94. Round to $16.95 or $17.00. At that price Etsy takes about $1.61 in fees, leaving roughly $5.30 profit per sale.