Etsy Pricing Calculator - Find Your Target Selling Price
Find an Etsy selling price from costs and target margin. Include listing, transaction, payment and optional capped Offsite Ads fees.
By Marginory teamContent reviewed
Costs
Target & Fees
0, 15 or 12 percent according to your account; fee capped at $100 per order.
Suggested Pricing
Price at other margins
This model uses editable flat percentage fees, fixed charges and a capped Etsy Offsite Ads fee. Specialized category tiers, buyer-tax processing charges and other country fees are outside this model. Include labor in product cost. Suggested price is a mathematical target, not a forecast of sales.
Worked example: Etsy prices for three costs and three margins
Cost includes product, packaging and the postage you pay (free shipping). Price = (cost + $0.45 fixed fees) ÷ (1 − 9.5% − margin).
| 20% margin | 35% margin | 50% margin | |
|---|---|---|---|
| $5 total cost | $7.73 | $9.82 | $13.46 |
| $12 total cost | $17.66 | $22.43 | $30.74 |
| $25 total cost | $36.10 | $45.86 | $62.84 |
Prices rise faster than the margin: going from 35% to 50% adds more than going from 20% to 35%, because margin and fee percentages together approach the whole price.
Enter the cost of a completed order
Include material or provider quote, labor, packing, paid postage and per-order advertising. Shipping charged to the buyer contributes revenue; postage paid to the carrier is a separate cost. For handmade goods, include your time in product cost rather than assuming it is free.
Solve backward, then check forward
For flat rates without ads, item price plus buyer shipping equals fixed costs divided by one minus variable fee rates minus target margin. US Etsy inputs use 6.5% transaction, 3% processing, $0.25 fixed payment and $0.20 listing. The suggested item price subtracts shipping already charged to the buyer.
Worked US target
With $12 of product, postage and packaging cost, $0.45 total fixed fees and a 25% target margin, required revenue is $12.45 / (1 - 0.095 - 0.25), approximately $19.01. At that revenue, fee-adjusted order profit is approximately $4.75, which is 25% of revenue. Rounding to cents can move the realized margin slightly.
Offsite Ads changes the equation
Choose 0% for an unattributed order or the applicable 15% or 12% rate. The solver applies the $100 USD order cap and checks the appropriate fee segment. It does not simply add an uncapped ads percentage at every order value. Confirm attribution rather than adding the ads fee to every sale.
When the target is not achievable
If the target margin and variable charges leave no revenue to cover costs, the tool displays Not achievable. A 100% margin with positive costs cannot be obtained by raising the price. The estimate is a mathematical cost target, not evidence that buyers will accept the suggested price.
Country and scope
Select the Etsy preset for the basic US model. Other countries, processing fees on separately collected buyer tax, fee taxes, currency conversion and regulatory charges are outside this flat-rate pricing profile. Check the country fee calculator first and enter additional actual fixed or rate charges when applicable.
Sources and assumptions
Etsy fee policy. Etsy Payments country and refund policy. Rates and model scope are separate from the content review date. Confirm account rates and charges before pricing. Examples use stated hypothetical costs and do not predict demand. Calculation methodology.
Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.