Etsy Pricing Calculator (2025)
Enter your costs and target profit margin to find the exact Etsy listing price — after 6.5% transaction fee and payment processing.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Costs
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Target & Fees
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Suggested Pricing
Suggested sale price$13.64
Platform fee-$0.89
Payment fee-$0.66
Total cost-$8.00
Net profit$4.09
Actual margin30.0%
Price at other margins
10% margin$10.25
20% margin$11.70
25% margin$12.60
30% margin$13.64
35% margin$14.86
40% margin$16.34
Etsy pricing formula
Suggested price: (Total cost + $0.25) / (1 − Target margin − 6.5% − 3%)
Assumptions:
- Uses Etsy US payment processing: 3% + $0.25
- Platform fee = 6.5% transaction fee
- Listing fee ($0.20) should be added to total cost if relevant
Source: https://www.etsy.com/legal/fees/ · Last verified: 2025-06-01
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Frequently Asked Questions
How do I price my Etsy products to make a profit?
Use the formula: Price = (Total cost + $0.25) / (1 − 9.5% − target margin%). For a 30% margin with $12 in costs: Price = ($12 + $0.25) / (1 − 0.095 − 0.30) = $12.25 / 0.605 = $20.25. Never set price = cost × 2 without accounting for Etsy fees.
What is the minimum price I should charge on Etsy?
Your minimum (break-even) price = (Product cost + Shipping cost + $0.25) / (1 − 9.5%). This covers Etsy fees but leaves 0% profit. Add your target profit margin on top. Use the Etsy Break-Even Calculator for the exact number.
Should I include shipping in my Etsy price?
For most sellers targeting US buyers: yes. Roll shipping into the item price and offer free shipping. This avoids the situation where Etsy charges 6.5% on the shipping you charge, and may help with search ranking. Your break-even price needs to include the full shipping cost.