Etsy Offsite Ads Calculator (2025)
Calculate profit after Etsy Offsite Ads fee (15% for standard sellers, 12% for high-volume sellers with $10k+ annual revenue). Find your break-even price.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & PODUpdated Fee data verified against official platform documentation
Sale Details
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Offsite Ads rate
- Under $10,000/yr revenue: 15% (opt-out available)
- $10,000+/yr revenue: 12% (mandatory)
Applied only when a sale comes from an Etsy-placed offsite ad (Google, Facebook, Instagram, Pinterest, Bing). Valid 30 days after ad click.
With Offsite Ads fee
Offsite Ads fee (15%)-$4.50
Etsy transaction fee (6.5%)-$1.95
Payment processing-$1.15
Total fees-$7.60
Net profit$10.40
Profit margin34.7%
Without Offsite Ads (comparison)
Net profit$14.90
Profit margin49.7%
Offsite Ads cost this order-$4.50
Break-even with Offsite Ads
Break-even priceⓘ$16.23
Etsy Offsite Ads fee formula (2025)
Offsite Ads fee (standard): Sale price × 15%
Offsite Ads fee (high volume): Sale price × 12%
Total fees with Offsite Ads: Transaction fee (6.5%) + Payment fee (3% + $0.25) + Offsite Ads fee
Break-even price (with 15%): (Product cost + Shipping + $0.25) / (1 − 6.5% − 3% − 15%)
Assumptions:
- Standard sellers (under $10k/yr): 15% Offsite Ads fee — can opt out
- High-volume sellers ($10k+/yr): 12% Offsite Ads fee — mandatory
- Fee applies within 30 days of a buyer clicking an Etsy-placed ad
- Platforms: Google Shopping, Facebook, Instagram, Pinterest, Bing
- Fee applies to item price + shipping charged to buyer
Source: https://www.etsy.com/legal/fees/ · Last verified: 2025-06-01
Frequently Asked Questions
What is Etsy Offsite Ads and can I opt out?
Etsy Offsite Ads advertises your listings on Google Shopping, Facebook, Instagram, Pinterest, and Bing. If a buyer clicks and purchases within 30 days, you pay 15% (standard) or 12% (high-volume). You can opt out if your shop has made under $10,000 USD in the past year. Go to Shop Manager → Settings → Offsite Ads.
Is Etsy Offsite Ads fee 15% or 12%?
15% if your Etsy shop earned under $10,000 USD in the past 365 days (opt-out available). 12% if your shop earned $10,000+ USD in the past 365 days (mandatory — cannot opt out). The threshold is rolling — it updates monthly.
Is Etsy Offsite Ads worth paying?
It depends on your margin. If your net margin after normal Etsy fees is 25%+, the 15% Offsite Ads fee still leaves you profitable. If your margin is under 15%, you lose money on promoted sales. Calculate your break-even price with and without the fee to decide.