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Marginory

Etsy Offsite Ads Calculator (2026)

Calculate profit after Etsy Offsite Ads fee (15% for standard sellers, 12% for high-volume sellers with $10k+ annual revenue). Find your break-even price.

By Content reviewed

Sale Details

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Offsite Ads rate

  • Under $10,000/yr revenue: 15% (opt-out available)
  • $10,000+/yr revenue: 12% (mandatory)

Applied only when a sale comes from an Etsy-placed offsite ad (Google, Facebook, Instagram, Pinterest, Bing). Valid 30 days after ad click.

With Offsite Ads fee

Offsite Ads fee (15%)-$4.50
Etsy transaction fee (6.5%)-$1.95
Payment processing-$1.15
Total fees-$7.80
Net profit$10.20
Profit margin34.0%

Without Offsite Ads (comparison)

Net profit$14.70
Profit margin49.0%
Offsite Ads cost this order-$4.50

Break-even with Offsite Ads

Break-even price$16.49

Worked example: Offsite Ads at four order sizes

15% of the order, capped at $100. Product cost is a flat $14 to keep the comparison simple.

$20$45$120$800
Offsite Ads fee−$3−$6.75−$18−$100
Profit without ad$3.65$26.28$94.15$709.55
Profit with ad$0.65$19.53$76.15$609.55

On a $20 item the ad takes most of the profit. On an $800 order the cap limits it to $100, a much smaller share.

Etsy Offsite Ads fee formula (2026)

Offsite Ads fee (standard): Sale price × 15%
Offsite Ads fee (high volume): Sale price × 12%
Total fees with Offsite Ads: Transaction fee (6.5%) + Payment fee (3% + $0.25) + Offsite Ads fee
Break-even price (with 15%): (Product cost + Shipping + $0.25) / (1 − 6.5% − 3% − 15%)

Assumptions

  • Standard sellers (under $10k/yr): 15% Offsite Ads fee — can opt out
  • High-volume sellers ($10k+/yr): 12% Offsite Ads fee — mandatory
  • Fee applies within 30 days of a buyer clicking an Etsy-placed ad
  • Platforms: Google Shopping, Facebook, Instagram, Pinterest, Bing
  • Fee applies to item price + shipping charged to buyer

Source: etsy.com/legal/fees/ · Last verified: 2026-10-11

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

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Etsy Fee CalculatorEtsy Profit CalculatorEtsy Discount Calculator

Frequently Asked Questions

What is Etsy Offsite Ads and can I opt out?
Etsy Offsite Ads advertises your listings on Google Shopping, Facebook, Instagram, Pinterest, and Bing. If a buyer clicks and purchases within 30 days, you pay 15% (standard) or 12% (high-volume). You can opt out if your shop has made under $10,000 USD in the past year. Go to Shop Manager → Settings → Offsite Ads.
Is Etsy Offsite Ads fee 15% or 12%?
15% if your Etsy shop earned under $10,000 USD in the past 365 days (opt-out available). 12% if your shop earned $10,000+ USD in the past 365 days (mandatory — cannot opt out). The threshold is rolling — it updates monthly.
Is Etsy Offsite Ads worth paying?
It depends on your margin. If your net margin after normal Etsy fees is 25%+, the 15% Offsite Ads fee still leaves you profitable. If your margin is under 15%, you lose money on promoted sales. Calculate your break-even price with and without the fee to decide.