TikTok Shop Pricing Calculator
Calculate the minimum price to achieve your target profit margin on TikTok Shop after all fees and affiliate commission.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Note: TikTok Shop referral fees vary by category and may change. Verify current rates at seller.tiktok.com.
Product category
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0 if no affiliates
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Recommended pricing
Price for 25% margin$27.78
Break-even price (0% margin)$18.99
Total fees at recommended price$5.83
Effective fee rate21.0%
How this is calculated
Price = (Product cost + Shipping + Ad spend) / (1 − Referral% − Payment% − Affiliate% − Target margin%)
Break-even = (Costs) / (1 − Referral% − Payment% − Affiliate%)
Assumptions:
- Referral rate: 8% (Most categories, US)
- Payment processing: ~3% (approximate)
- Affiliate commission: 10%
- Free shipping to buyer (shipping cost absorbed in price)
Source: https://seller.tiktok.com/university/essay?knowledge_id=10001987 · Last verified: 2025-06-01
Frequently Asked Questions
How do I price products on TikTok Shop?
TikTok Shop price = (Total cost) / (1 − referral% − payment% − affiliate% − target margin%). For a $12 cost product with 8% referral, 3% payment, 10% affiliate commission, targeting 25% margin: $12 / (1 − 0.08 − 0.03 − 0.10 − 0.25) = $12 / 0.54 = $22.22.
Should I offer affiliate commission on TikTok Shop?
Affiliate commissions are one of the most effective growth channels on TikTok Shop. Even a 10–15% commission is worth it if affiliates drive significant volume with no upfront ad spend. Calculate your break-even with and without commission to decide what rate you can afford.