TikTok Shop Break-Even Calculator

Break-even price = (Product cost + Shipping cost) / (1 − referral% − affiliate%). With this calculator's 6% default referral assumption and $15 costs, break-even is $15 / 0.94 = $15.96 before affiliate commission. Use your confirmed Seller Center rate; the category assumptions range from 4% to 6%.

With a confirmed 4–6% referral rate and no affiliate commission, TikTok Shop can have a lower modeled fee stack than Etsy's typical US transaction, payment, and listing fees. The result depends on category, fee basis, shipping, and promotion terms, so compare both calculators with your actual inputs.

Yes, if you plan to use affiliates. Affiliate commission is a real cost per sale. With a 6% referral assumption and 10% affiliate commission, the combined modeled percentage is 16%; $12 in costs then needs $12 / (1 − 0.16) = $14.29. Replace the 6% assumption with your confirmed rate.

Break-even price is the minimum price per unit that covers variable costs and fees (assumes zero monthly fixed costs). Break-even units is how many units you need to sell in a month to cover fixed costs (like ad retainers or software subscriptions) at your chosen sale price. TikTok Shop sellers usually have low fixed costs, so break-even units matters most when running paid ad campaigns.

Using a generic rate or fee basis instead of the one shown in Seller Center. This calculator applies its referral-rate assumption to the modeled sale amount; confirm whether shipping, discounts, or tax affect your account's fee basis before setting a price.

Break-even price means zero profit — it's a floor, not a target. Most sellers price at least 20–40% above break-even to leave room for returns, discounts, and affiliate commission. If your break-even is $15.96, pricing at $22–25 gives you a working margin even after a flash-sale discount or a refunded order.