Seller Pricing Calculator

Suggested price = (Total cost + Payment fixed fee) / (1 − Target margin − Platform fee rate − Payment fee rate). Example: $8 product cost + $2 shipping = $10 total cost, $0.30 fixed payment fee, targeting 35% margin with a 6.5% platform fee and 3% payment fee: ($10 + $0.30) / (1 − 0.35 − 0.065 − 0.03) = $10.30 / 0.555 = $18.56.

Sale price — this calculator solves for margin as a percentage of the final price, the same convention used by the Margin Calculator. If you're used to thinking in markup (percentage of cost) instead, use the Markup Calculator or convert with Markup% = Margin% / (1 − Margin%) before entering your target here.

Because platform and payment fees are charged as a percentage of the final sale price, not of cost. If you simply added a 6.5% fee to your cost-plus-margin price, the fee taken at checkout would still eat into your target margin. Dividing by (1 − fee rates − margin) solves algebraically for the exact price where, after fees are deducted, your target margin is what's left.

Forgetting return rate. This calculator solves for margin on completed sales — if 8% of your orders are returned and you don't recover the product or shipping cost, your realized margin will run several points below the number shown here. Build in a buffer (raise target margin by a few points, or use the Return Rate Impact Calculator) if returns are meaningful for your category.

Yes, if you plan to run paid ads to sell the product — include an estimated cost-per-order in the 'Total cost' input alongside product cost, shipping, and packaging. Leaving ad spend out means your 'target margin' price only holds for organic sales, and paid-traffic orders will run at a lower real margin than expected.

Yes — enter your own platform fee rate and payment fee rate (or use a platform-specific calculator like the Etsy Pricing Calculator for pre-filled rates) and the formula produces an accurate target-margin price for any marketplace.