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Marginory

Seller Pricing Calculator

Enter your costs and target margin to find the exact price you need to charge — accounting for platform fees and payment processing.

By Content reviewed

Costs

$
$
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$

Target & Fees

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$

Suggested Pricing

Suggested sale price$11.43
Platform fee-$0.00
Payment fee-$0.00
Listing / fixed fee$0.00
Offsite Ads fee$0.00
Total cost-$8.00
Net profit$3.43
Actual margin30.0%

Price at other margins

10% margin$8.89
20% margin$10.00
25% margin$10.67
30% margin$11.43
35% margin$12.31
40% margin$13.33

This model uses editable flat percentage fees, fixed charges and a capped Etsy Offsite Ads fee. Specialized category tiers, buyer-tax processing charges and other country fees are outside this model. Include labor in product cost. Suggested price is a mathematical target, not a forecast of sales.

How this is calculated

Suggested price: (Total cost + Payment fixed fee) / (1 − Target margin − Platform fee rate − Payment fee rate)
Total cost: Product cost + Shipping + Packaging + Ad spend

Assumptions

  • Target margin is profit as % of sale price (not markup on cost)
  • Returns not included — add a buffer if return rate is significant

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Related Tools

Fulfillment cost calculatorProfit CalculatorMarkup CalculatorMargin CalculatorBreak-Even CalculatorEtsy Pricing Calculator

Frequently Asked Questions

How do I calculate the price I need to charge for a target margin?
Suggested price = (Total cost + Payment fixed fee) / (1 − Target margin − Platform fee rate − Payment fee rate). Example: $8 product cost + $2 shipping = $10 total cost, $0.30 fixed payment fee, targeting 35% margin with a 6.5% platform fee and 3% payment fee: ($10 + $0.30) / (1 − 0.35 − 0.065 − 0.03) = $10.30 / 0.555 = $18.56.
Is the target margin here based on cost or sale price?
Sale price — this calculator solves for margin as a percentage of the final price, the same convention used by the Margin Calculator. If you're used to thinking in markup (percentage of cost) instead, use the Markup Calculator or convert with Markup% = Margin% / (1 − Margin%) before entering your target here.
Why does the formula subtract fee rates from the denominator instead of just adding fees to cost?
Because platform and payment fees are charged as a percentage of the final sale price, not of cost. If you simply added a 6.5% fee to your cost-plus-margin price, the fee taken at checkout would still eat into your target margin. Dividing by (1 − fee rates − margin) solves algebraically for the exact price where, after fees are deducted, your target margin is what's left.
What's a common mistake when pricing for a target margin?
Forgetting return rate. This calculator solves for margin on completed sales — if 8% of your orders are returned and you don't recover the product or shipping cost, your realized margin will run several points below the number shown here. Build in a buffer (raise target margin by a few points, or use the Return Rate Impact Calculator) if returns are meaningful for your category.
Should ad spend be included in my total cost before pricing?
Yes, if you plan to run paid ads to sell the product — include an estimated cost-per-order in the 'Total cost' input alongside product cost, shipping, and packaging. Leaving ad spend out means your 'target margin' price only holds for organic sales, and paid-traffic orders will run at a lower real margin than expected.
Does this work for Etsy, Shopify, eBay, and TikTok Shop pricing?
Yes — enter your own platform fee rate and payment fee rate (or use a platform-specific calculator like the Etsy Pricing Calculator for pre-filled rates) and the formula produces an accurate target-margin price for any marketplace.