Markup Calculator
Enter your cost and markup percentage to get the sale price and profit margin. Markup and margin are not the same — this calculator shows both.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Inputs
$
%
Results
Sale price$15.00
Gross profit$5.00
Profit margin33.3%
Common markup targets
25% markup$12.50 (20.0% margin)
50% markup$15.00 (33.3% margin)
75% markup$17.50 (42.9% margin)
100% markup$20.00 (50.0% margin)
150% markup$25.00 (60.0% margin)
200% markup$30.00 (66.7% margin)
How this is calculated
Sale price: Cost × (1 + Markup%)
Profit margin: (Sale price − Cost) / Sale price × 100
Markup from margin: Margin% / (1 − Margin%)
Assumptions:
- Markup is on cost; margin is on sale price
- No fees or taxes included — use Pricing Calculator for fee-adjusted pricing