Markup Calculator
Enter your cost and markup percentage to get the sale price and profit margin. Markup and margin are not the same — this calculator shows both.
By Marginory teamContent reviewed
Inputs
$
%
Results
Sale price$15.00
Gross profit$5.00
Profit margin33.3%
Common markup targets
25% markup$12.50 (20.0% margin)
50% markup$15.00 (33.3% margin)
75% markup$17.50 (42.9% margin)
100% markup$20.00 (50.0% margin)
150% markup$25.00 (60.0% margin)
200% markup$30.00 (66.7% margin)
How this is calculated
Sale price: Cost × (1 + Markup%)
Profit margin: (Sale price − Cost) / Sale price × 100
Markup from margin: Margin% / (1 − Margin%)
Assumptions
- Markup is on cost; margin is on sale price
- No fees or taxes included — use Pricing Calculator for fee-adjusted pricing
Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.
Frequently Asked Questions
What is markup and how is it calculated?
Markup is profit expressed as a percentage of cost: (Sale price − Cost) / Cost × 100, or equivalently, sale price = Cost × (1 + Markup%). A $10-cost item with a 50% markup sells for $10 × 1.5 = $15, giving $5 profit. Markup always uses cost as the denominator — that's what distinguishes it from margin.
How is markup different from margin?
Markup divides profit by cost; margin divides profit by price. On that same $10-cost, $15-price item: markup is 50% ($5/$10) but margin is only 33% ($5/$15). A 100% markup sounds like doubling your money, but it's actually a 50% margin. Sellers who set prices by 'markup' and report them as 'margin' consistently overstate their profitability — use the Margin Calculator to convert the other direction.
What markup should I use to hit a target margin?
Use Markup% = Margin% / (1 − Margin%). To hit a 40% margin, you need a 40/(1−0.40) = 66.7% markup, not a 40% markup. To hit 50% margin, you need 100% markup (double your cost). The higher your target margin, the faster the required markup accelerates — margins above 80% require markups above 400%.
What's a common mistake sellers make with markup?
Assuming a round-number markup like '2x cost' (100% markup) automatically delivers a round margin. 100% markup gives exactly 50% margin, which is a coincidence of the math at that specific point — a 150% markup gives 60% margin, not 75%. Always verify the resulting margin, don't assume it scales 1:1 with markup.
Does this calculator account for platform fees or shipping?
No — this is a cost-to-price conversion only. Etsy, eBay, Shopify, and TikTok Shop all deduct fees after the sale, which lowers your real margin below what this calculator shows. Once you have your markup-based price, run it through the Pricing Calculator or Profit Calculator to see the fee-adjusted number for your specific platform.
Does markup work the same way for any platform?
Yes — markup is pure cost-to-price math, so a 50% markup means the same thing whether you sell on Etsy, Shopify, eBay, or TikTok Shop. What changes by platform is how much of your markup survives as take-home profit after fees, which is why it's worth pairing this with a platform-specific fee calculator before finalizing a price.