Markup Calculator
Enter your cost and markup percentage to get the sale price and profit margin. Markup and margin are not the same — this calculator shows both.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & PODUpdated Fee data verified against official platform documentation
Inputs
$
%
Results
Sale price$15.00
Gross profit$5.00
Profit margin33.3%
Common markup targets
25% markup$12.50 (20.0% margin)
50% markup$15.00 (33.3% margin)
75% markup$17.50 (42.9% margin)
100% markup$20.00 (50.0% margin)
150% markup$25.00 (60.0% margin)
200% markup$30.00 (66.7% margin)
How this is calculated
Sale price: Cost × (1 + Markup%)
Profit margin: (Sale price − Cost) / Sale price × 100
Markup from margin: Margin% / (1 − Margin%)
Assumptions:
- Markup is on cost; margin is on sale price
- No fees or taxes included — use Pricing Calculator for fee-adjusted pricing
Frequently Asked Questions
What is markup and how is it calculated?
Markup is profit expressed as a percentage of cost: (Sale price − Cost) / Cost × 100, or equivalently, sale price = Cost × (1 + Markup%). A $10-cost item with a 50% markup sells for $10 × 1.5 = $15, giving $5 profit. Markup always uses cost as the denominator — that's what distinguishes it from margin.
How is markup different from margin?
Markup divides profit by cost; margin divides profit by price. On that same $10-cost, $15-price item: markup is 50% ($5/$10) but margin is only 33% ($5/$15). A 100% markup sounds like doubling your money, but it's actually a 50% margin. Sellers who set prices by 'markup' and report them as 'margin' consistently overstate their profitability — use the Margin Calculator to convert the other direction.
What markup should I use to hit a target margin?
Use Markup% = Margin% / (1 − Margin%). To hit a 40% margin, you need a 40/(1−0.40) = 66.7% markup, not a 40% markup. To hit 50% margin, you need 100% markup (double your cost). The higher your target margin, the faster the required markup accelerates — margins above 80% require markups above 400%.
What's a common mistake sellers make with markup?
Assuming a round-number markup like '2x cost' (100% markup) automatically delivers a round margin. 100% markup gives exactly 50% margin, which is a coincidence of the math at that specific point — a 150% markup gives 60% margin, not 75%. Always verify the resulting margin, don't assume it scales 1:1 with markup.
Does this calculator account for platform fees or shipping?
No — this is a cost-to-price conversion only. Etsy, eBay, Shopify, and TikTok Shop all deduct fees after the sale, which lowers your real margin below what this calculator shows. Once you have your markup-based price, run it through the Pricing Calculator or Profit Calculator to see the fee-adjusted number for your specific platform.
Does markup work the same way for any platform?
Yes — markup is pure cost-to-price math, so a 50% markup means the same thing whether you sell on Etsy, Shopify, eBay, or TikTok Shop. What changes by platform is how much of your markup survives as take-home profit after fees, which is why it's worth pairing this with a platform-specific fee calculator before finalizing a price.