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Seller Profit Calculator - Costs, Fees & Net Margin

Estimate order profit with editable fee assumptions, shipping, listing charges, ads, discounts and full-refund costs.

By Content reviewed

Enter your own fee rates.

Revenue

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Costs

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Fees

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Risk

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Full refunds assumed; selling fees, shipping and ads remain paid. Enter any recovered product value below.

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Summary

Sale price (after discount)$25.00
Platform fee-$0.00
Payment fee-$0.00
Total cost (COGS + fees + ads)-$8.00
Net revenue (after fees)$25.00

Profit

Gross profit$17.00
Return cost impact-$0.00
Net profit$17.00
Profit margin68.0%
ROI on total cost212.5%

Pricing guidance

Break-even price$8.00
Price for 20% margin$10.00
Price for 30% margin$11.43

Compare two scenarios

Save A, change your inputs, then save B. Snapshots remain here until this page reloads.

Scenario A

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Scenario B

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Start with your order economics

Enter item selling price, seller discount, buyer-paid shipping, product or labor cost, actual postage, packaging and advertising. Seller revenue after the discount includes buyer shipping. Payout subtracts fees; profit also subtracts the costs of producing and delivering the order.

Understand the preset limits

Presets are editable flat-rate starting profiles. They do not represent every category, order threshold, country charge or Store agreement. Use the dedicated Amazon, eBay, Etsy country and TikTok tools when their category or fee-basis rules apply. Fee taxes and processing on buyer tax require separate treatment in those tools.

Margin and pricing output

Margin is modeled profit divided by seller revenue. Break-even price solves the same fee and return assumptions for zero profit. A target-margin price reverses that equation. A zero denominator or impossible target displays Not achievable; it should not be read as a free item or guaranteed market price.

Full-refund scenario

This model keeps original product, delivery, advertising and fee costs on fully refunded orders. It subtracts refunded revenue, then adds entered inventory recovery and subtracts return handling. Automatic fee credits are excluded; use a platform-specific return calculator to enter actual credits. A partial refund requires a different model.

Worked custom order

Hypothetical $30 seller revenue, $8 product, $5 paid postage, $1 packaging, $3.30 modeled fees and no ads or refunds produces $12.70 profit and 42.33% margin. Adding $4 advertising reduces profit to $8.70. A 10% full-refund assumption with no recovery or fee credit reduces average contribution by another $3.

Compare before changing price

Save two scenarios with the same costs to see what a price, ad or return assumption changes. Add fixed overhead to a separate monthly budget. A positive order result alone does not cover rent, apps, inventory losses or your own time unless those costs are entered.

Sources and scope

Etsy fee policy. Country processing policy. eBay US non-Store fees. eBay fee credits. Confirm the account schedule and actual quote before pricing. The content review date does not verify every input or predict future results. How these estimates work.

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Frequently Asked Questions

How do I calculate profit on an online sale?
Profit = sale price − platform and payment fees − product cost − shipping − ads. A $35 sale with 10% total fees, $12 cost and $6 shipping leaves $13.50, a 38.6% margin.
What is the difference between profit and margin?
Profit is the dollar amount left. Margin is that profit as a percentage of the selling price. Markup is profit as a percentage of cost.
Which costs do sellers most often forget?
Packaging, returns, payment fees on shipping, ad spend and monthly subscriptions. Spread fixed monthly costs over expected orders and enter them per order.
Can I use this calculator for any marketplace?
Yes — enter the combined fee rate and fixed fee from your platform. For Etsy, eBay, Shopify and TikTok Shop, the platform calculators apply each fee to its correct base.
Should I include my time in product cost?
If you make the product or spend significant time per order, yes. Profit that does not pay for your time is a wage, not a business margin.