Bundle Pricing Calculator

Suggested price = (Total cost + Fixed payment fee) / (1 − Combined fee rates − Target margin%). Example: two items costing $6 and $9 ($15 total cost), $1 shipping, 6.5% platform fee, 3%+$0.30 payment fee, 35% target margin: ($16 + $0.30) / (1 − 0.065 − 0.03 − 0.35) = $16.30 / 0.555 = $29.37. Round to $29 or $29.99.

Most successful bundles offer a 10–20% discount versus the sum of individual prices — enough to feel like a deal without eroding margin. If your two items sell separately for $12 and $16 ($28 total), a bundle at $24 is a 14% savings and often converts better than either item alone, since buyers perceive bundles as decisive value.

Because platform fees and fixed payment fees (like Etsy's $0.25 or Shopify's $0.30) are charged once per transaction, not once per item. Selling two $10 items separately costs you two fixed fees; bundling them into one $18 sale costs only one. That fee savings can offset a meaningful chunk of the discount you offer buyers.

Bundling a high-margin item with a low-margin or loss-leading item without recalculating the blended margin. If item A has 60% margin and item B has 10% margin, a bundle priced by 'averaging' the two individual prices often lands below your actual target margin — always calculate off total cost and total target margin, not an eyeballed average.

Bundling works best when items are complementary (a mug + coaster set), when you want to raise average order value without cutting per-item price, or when you're clearing slower-moving inventory alongside a bestseller. It's less effective for items buyers only ever want one of, where a discount just reduces margin with no AOV benefit.

Yes — the math is platform-agnostic. Enter your own platform fee rate and payment fee rate (Etsy ~6.5% + 3%+$0.25, Shopify ~2.9%+$0.30, eBay ~13.6% all-in, TikTok Shop ~6% flat) and the formula produces an accurate bundle price for that marketplace.