Etsy Tag Character Counter (2025)
Paste your Etsy tags to check: max 13 tags, each max 20 characters. Highlights tags that are too long, duplicates, and shows remaining tag slots.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Enter your Etsy tags
0 / 13 tagsSeparate tags with commas. Each tag max 20 characters. Max 13 tags.
Etsy tag rules (2025)
- Maximum 13 tags per listing
- Each tag max 20 characters
- Tags can be single words or multi-word phrases
- Use exact phrases buyers search for (e.g., “personalized mug” not “mug personalized”)
- Don't repeat words already in your title — Etsy indexes both
- No special characters except hyphens and apostrophes
- Tags are not case-sensitive
Frequently Asked Questions
How many tags can I use on Etsy?
Etsy allows up to 13 tags per listing. Each tag can be up to 20 characters long. Use all 13 tags — unused tag slots are missed SEO opportunities. Tags and your title work together in Etsy's search algorithm.
Do Etsy tags need to be single words?
No. Etsy tags can be multi-word phrases up to 20 characters. Multi-word tags are often more effective than single words — 'leather wallet men' targets a specific buyer intent better than just 'leather'. Use natural phrases buyers would search for.
Should I repeat keywords from my title in tags?
Yes — repeating your most important keywords in both the title and tags reinforces their importance to Etsy's search algorithm. However, don't fill all 13 tags with the same keyword variations. Use a mix: core keywords in both title and tags, plus additional tags covering related terms, buyer intent, materials, and occasions.