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Quilt Pricing Calculator — Fabric, Batting, Hours & Etsy Profit

Work out what a handmade quilt costs to make (fabric, backing, batting, longarm and hours) and the price you need on Etsy after fees and shipping.

By Content reviewed

Production cost

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Cost per sellable quilt: $610.00

Order

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This order

Profit$43.30
Margin5.8%
Buyer pays$750.00
Etsy fees-$71.70
Production-$610.00
Postage + packaging-$25.00

Price per quilt for a target margin

20% margin$901.35
30% margin$1,050.33
40% margin$1,258.32
50% margin$1,569.01

US Etsy fees: 6.5% transaction and 3% + $0.25 processing on item + shipping, $0.20 listing fee per quilt sold. Target-margin prices assume a one-quilt order without Offsite Ads.

Why most handmade quilts are underpriced

Materials for a throw quilt are visible and easy to add up. The 20 to 40 hours of cutting, piecing, quilting and binding are not, so many quilts sell for little more than the fabric. At the default price above, the margin is thin even though the quilt sells for several hundred dollars.

Worked example with the default inputs

LineNormal saleOffsite Ads sale (15%)
Buyer pays ($750.00 + $0.00 shipping)$750.00$750.00
Etsy fees−$71.70−$171.70
Cost per quilt−$610.00−$610.00
Postage + packaging−$25.00−$25.00
Profit (margin)$43.30 (5.8%)-$56.70 (-7.6%)

For a 40% margin on a one-quilt order with these costs, the price would need to be about $1,258.32. The defaults are illustrative; replace them with your own supplier prices and timed production.

Fees and shipping on a high-price item

Etsy's percentage fees scale with price, so on a large quilt they reach tens of dollars per order. Shipping a bulky quilt with insurance is also expensive; get a real label quote for the folded size before offering free shipping. The shipping profit calculator compares free and paid shipping.

If buyers find the price too high, offer a smaller size rather than a discount: a baby quilt cuts hours, fabric and postage together.

Sources and assumptions

US Etsy fees from Etsy's fee policy. Sales tax, currency conversion and Etsy Ads you buy yourself are not modeled. Default material prices are illustrative, not market quotes. How these estimates work.

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Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Frequently Asked Questions

How much should I charge for a handmade quilt?
Start from cost. With this page's defaults (about $160 of materials and 30 hours at $15) a quilt costs $610.00 to make, and a 40% margin on Etsy needs about $1,258.32. Fewer hours or a lower rate bring that down; the tool shows by how much.
Is there a formula for pricing quilts?
Common shortcuts price per square inch or per inch of binding. They ignore piecing complexity. Pricing from materials plus timed hours, then adding Etsy fees and postage, gives a number you can defend for any pattern.
Should I use a longarm service?
Enter the longarm quote in its field and reduce your hours by the quilting time you save. If the quote is less than those hours at your rate, outsourcing raises your profit.