Embroidery Pricing Calculator — Stitch Count, Blanks & Etsy Profit
Price machine embroidery by stitch count: blank, stabilizer, thread, run time and rejects give a cost per item, then Etsy fees, profit and a target-margin price.
By Marginory teamContent reviewed
Production cost
Cost per sellable item: $11.28
Order
This order
Price per item for a target margin
US Etsy fees: 6.5% transaction and 3% + $0.25 processing on item + shipping, $0.20 listing fee per item sold. Target-margin prices assume a one-item order without Offsite Ads.
Stitch count drives run time, not the whole cost
A denser design uses more thread and keeps the machine running longer, so stitch count matters. But the blank, stabilizer and your time to hoop, trim jump stitches and press are the same for a 5,000-stitch logo and a 15,000-stitch name. Price from the full cost, then check what a stitch-based quote would give.
Worked example with the default inputs
| Line | Normal sale | Offsite Ads sale (15%) |
|---|---|---|
| Buyer pays ($32.00 + $0.00 shipping) | $32.00 | $32.00 |
| Etsy fees | −$3.49 | −$8.29 |
| Cost per item | −$11.28 | −$11.28 |
| Postage + packaging | −$5.50 | −$5.50 |
| Profit (margin) | $11.73 (36.7%) | $6.93 (21.7%) |
For a 40% margin on a one-item order with these costs, the price would need to be about $34.11. The defaults are illustrative; replace them with your own supplier prices and timed production.
Personalized orders
Custom names add editing time and raise the chance of a mistake. Add those minutes to the per-item time and a few points to the reject rate for personalized listings. For printed rather than stitched designs, compare with the POD profit calculator.
Sources and assumptions
US Etsy fees from Etsy's fee policy. Sales tax, currency conversion and Etsy Ads you buy yourself are not modeled. Default material prices are illustrative, not market quotes. How these estimates work.
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Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.