Marketplace Fee Comparison ($10–$500)

Side-by-side per-sale fees on Etsy, eBay, Shopify, and TikTok Shop at 11 common price points. See which platform keeps the most in your pocket at your price.

By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & PODUpdated Fee data verified against official platform documentation

Sale priceEtsy feeeBay feeShopify feeTikTok Shop feeLowest fee
$10.00$1.40 (14.0%)$1.73 (17.3%)$0.59 (5.9%)$0.60 (6.0%)Shopify
$15.00$1.88 (12.5%)$2.39 (15.9%)$0.73 (4.9%)$0.90 (6.0%)Shopify
$20.00$2.35 (11.8%)$3.05 (15.3%)$0.88 (4.4%)$1.20 (6.0%)Shopify
$25.00$2.83 (11.3%)$3.71 (14.8%)$1.03 (4.1%)$1.50 (6.0%)Shopify
$35.00$3.78 (10.8%)$5.04 (14.4%)$1.32 (3.8%)$2.10 (6.0%)Shopify
$50.00$5.20 (10.4%)$7.03 (14.1%)$1.75 (3.5%)$3.00 (6.0%)Shopify
$75.00$7.58 (10.1%)$10.34 (13.8%)$2.48 (3.3%)$4.50 (6.0%)Shopify
$100.00$9.95 (9.9%)$13.65 (13.7%)$3.20 (3.2%)$6.00 (6.0%)Shopify
$150.00$14.70 (9.8%)$20.27 (13.5%)$4.65 (3.1%)$9.00 (6.0%)Shopify
$250.00$24.20 (9.7%)$33.52 (13.4%)$7.55 (3.0%)$15.00 (6.0%)Shopify
$500.00$47.95 (9.6%)$66.65 (13.3%)$14.80 (3.0%)$30.00 (6.0%)Shopify

Per-sale fees only — excludes Shopify's monthly plan (from $39/mo), eBay Store subscriptions, ads/Offsite Ads, sales tax, and currency conversion. Green = lowest per-sale fee at that price. US rates, most-common category, verified 2026-07-11.

How to read this table

Each cell is the total per-sale fee a platform charges at that price, with the effective percentage in parentheses. The green cell in each row is the platform that keeps the least from that sale. But "lowest per-sale fee" is only half the story: Shopify charges a fixed monthly plan and brings no built-in traffic, while Etsy, eBay, and TikTok Shop send you buyers in exchange for their higher per-sale cut.

At low order volumes, the per-sale winner (usually TikTok Shop or Shopify on price alone) can lose once you factor in Shopify's $39/mo plan or the cost of driving your own traffic. At high volume with your own audience, Shopify's 2.9% card rate pulls clearly ahead. Use the per-platform calculators linked above to model your real numbers including fixed costs.

Methodology

These figures use the same fee constants as every Marginory calculator, so a number here matches what the platform's own fee calculator returns. Etsy: 6.5% transaction + 3% + $0.25 payment + $0.20 listing. eBay: 13.25% Final Value Fee (most categories) + $0.40 per order. Shopify: Basic plan online card rate 2.9% + $0.30. TikTok Shop: flat 6% referral fee (covers payment processing). Rates verified against each platform's official documentation on 2026-07-11.

Frequently Asked Questions

Which marketplace has the lowest fees?
It depends on your price point. On a $25 sale, TikTok Shop's flat 6% referral fee costs $1.50 while Etsy costs $2.83 and eBay $3.71. TikTok Shop usually has the lowest per-sale fee, and Shopify's low 2.9% card rate wins at higher prices — but Shopify also charges a fixed monthly plan (from $39/mo) that these per-sale figures don't include.
Do these figures include Shopify's monthly plan or eBay Store fees?
No. The table shows per-sale fees only, so platforms are compared on the same basis. Shopify's Basic plan ($39/mo) and optional eBay Store subscriptions are fixed monthly costs — spread them across your order volume and add to the per-sale figure. At low volume those fixed costs make Shopify and eBay Stores more expensive than the per-sale numbers suggest.
Why does the effective fee percentage fall as price rises?
Fixed fees (Etsy's $0.25 + $0.20, eBay's $0.40, Shopify's $0.30) shrink as a share of a larger sale. Percentage-only platforms like TikTok Shop (flat 6%) keep the same effective rate at every price, while platforms with fixed components look expensive on cheap items and cheaper on high-ticket ones.
Are these the exact fees I'll pay?
They're exact for a standard US sale at the listed price using each platform's most common category rate and default payment processor, excluding ads, sales tax, currency conversion, and category-specific rates. For eBay, categories like books (15.3%) or guitars (6.7%) differ. Use the linked per-platform calculators for your exact situation.