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Amazon FBA vs FBM Calculator (2026)

Side-by-side net profit comparison: Fulfilled by Amazon (FBA fulfillment fee) vs Fulfilled by Merchant (your own shipping cost and packing time).

By Marginory teamContent reviewed

FBA fulfillment fee is an estimate. The size/weight presets have not been verified against current Amazon fulfillment fees. Referral fees (both sides use the same rate) are verified against sell.amazon.com/pricing.
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Enter your SKU quote from Amazon Revenue Calculator; $5.50 is an illustrative starting value.

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Referral rate: 15.0% — applies to both FBA and FBM

Fulfilled by Amazon

lb

Fulfilled by Merchant

$

Label + packaging materials

min
$/hr
$

FBA net profit

Sale price$30.00
Referral fee-$4.50
FBA fulfillment + allocated costs-$5.50
COGS-$8.00
Net profit$12.00
Margin40.0%

FBM net profit

Sale price$30.00
Referral fee-$4.50
Your shipping cost-$5.50
Your labor cost-$1.50
COGS-$8.00
Net profit$10.50
Margin35.0%
FBA wins by $1.50 per unit ($150.00 per month at 100 units).

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Frequently Asked Questions

What's the difference between FBA and FBM?
FBA (Fulfilled by Amazon) means you ship inventory to Amazon's warehouses and they pick, pack, and ship each order — you pay a fulfillment fee plus monthly storage. FBM (Fulfilled by Merchant) means you store and ship every order yourself — you pay your own shipping and packing labor instead, and typically lose Prime eligibility unless you qualify for Seller Fulfilled Prime.
Does the referral fee differ between FBA and FBM?
No — the referral fee is based on category and price, and applies identically whether Amazon or you fulfill the order. This calculator applies the same referral fee to both columns so the comparison isolates just the fulfillment-cost difference.
How do I estimate my own packing time fairly?
Time yourself packing 5–10 real orders and average it, including printing the label and walking to a drop-off point if that's part of your routine. Most small sellers land between 3–10 minutes per order depending on product complexity. Multiply that by what your time is actually worth — even if you're not paying yourself a wage today, this shows the true opportunity cost.
Why might FBM win even with a lower margin per unit?
This calculator only compares per-unit and monthly fee profit — it doesn't model the sales-velocity boost Prime eligibility gives FBA listings, or the storage and long-term storage fees that stack up on slow-moving FBA inventory. A slim FBA win on paper can turn into an FBM win in practice if your item is bulky, seasonal, or slow-turning.
Can I mix FBA and FBM for the same product?
Yes — many sellers run both offers on the same ASIN (or a similar one), keeping fast movers in FBA for the Buy Box advantage and using FBM as overflow capacity or for oversized/low-velocity SKUs where storage fees eat into margin.