Shopify Pricing Calculator

Price = (Total cost + Payment fixed fee) / (1 − transaction% − payment% − target margin%). On Shopify Basic with Shopify Payments (2.9% + $0.30) and a $12 product cost targeting 30% margin: ($12 + $0.30) / (1 − 0.029 − 0.30) = $12.30 / 0.671 ≈ $18.33.

Yes. Shopify charges a payment processing fee on every order using Shopify Payments (2.9% + $0.30 on Basic, 2.7% + $0.30 on Grow, 2.5% + $0.30 on Advanced). If you use a third-party payment provider instead, an additional transaction fee applies (2%/1%/0.6%). There's no way to avoid the payment processing fee entirely — only the transaction fee is avoidable, by using Shopify Payments.

This pricing calculator solves for a price that hits your target profit margin (e.g., 30%). The break-even calculator solves for the minimum price where profit is exactly zero. Use pricing calculator when setting a launch price; use break-even calculator when deciding how low you can go on a sale or discount.

If you enter an estimated ad spend per order, it's added to the cost base just like product cost or shipping, raising the recommended price. For example, adding $5 ad spend per order to a $12 product cost with 30% target margin raises the recommended price by roughly $5 / 0.67 ≈ $7.50, not just $5, because the price also needs to cover margin and fees on that extra $5.

Pricing based on competitor prices alone, without checking whether that price actually clears your target margin after Shopify's fees and your real product costs. A competitor's price might work for their COGS structure but leave you at 5% margin or a loss if your product or shipping costs are higher. Always run your own numbers before matching a competitor's price.

Shopify has no listing fees, so pricing only needs to cover COGS, shipping, ad spend, and payment processing (2.5–2.9% + $0.30). Etsy pricing must also absorb a $0.20 listing fee plus ~6.5% transaction fee, and eBay must absorb ~13.6% final value fee. This means the same product, same target margin, needs a noticeably higher list price on a marketplace than on Shopify — but Shopify pricing must also fund 100% of its own traffic acquisition.