Shopify Pricing Calculator
Calculate the minimum sale price needed to achieve your target profit margin after Shopify fees and product costs.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Shopify plan
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Recommended price
Price for 30% margin$35.74
Break-even price (0% margin)$24.80
Actual margin at recommended price30.0%
Est. fees at this price$1.01
How this is calculated
Price = (Product cost + Shipping + Ad spend + Payment fixed fee) / (1 − Transaction% − Payment% − Target margin%)
Break-even = (Costs + $0.3) / (1 − 2.0%)
Assumptions:
- Free shipping assumed (no separate shipping charge to buyer)
- Shopify Payments — no transaction fee
Source: https://www.shopify.com/pricing · Last verified: 2025-06-01
Frequently Asked Questions
How do I price products on Shopify to make a profit?
Price = (Total cost + $0.30) / (1 − payment rate − transaction rate − target margin%). On Shopify Basic with Shopify Payments and a $12 product cost targeting 30% margin: ($12 + $0.30) / (1 − 0.02 − 0.30) = $12.30 / 0.68 = $18.09.
Does Shopify take a percentage of every sale?
Yes. Shopify charges a payment processing fee on every order (2%/1.5%/0.85% + $0.30 depending on plan with Shopify Payments). If you use a third-party payment provider, an additional transaction fee applies (2%/1%/0.5%). There's no way to avoid this fee structure.