ROAS Calculator
Calculate your Return on Ad Spend (ROAS), break-even ROAS, and true campaign profitability after product costs and fees.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Campaign Data
$
$
Per-unit Costs
$
$
ROAS Analysis
ROAS5.00x
Break-even ROAS2.08x
Profit$140.00
Profit margin28.0%
Cost per order (CPO)$5.00
Revenue per order$25.00
Revenue needed at different ROAS targets
ROAS 2x$200.00
ROAS 3x$300.00
ROAS 4x$400.00
ROAS 5x$500.00
ROAS 6x$600.00
How this is calculated
ROAS: Ad revenue / Ad spend
Break-even ROAS: 1 / (1 − (Non-ad costs / Revenue))
Profit: Revenue − Product cost × Units − Other costs × Units − Ad spend
Assumptions:
- Revenue = total attributed revenue from ads (not all store revenue)
- Units sold = units attributed to ad campaigns
- Break-even ROAS assumes cost ratio is stable across order sizes