Skip to content
Marginory

POD Pricing Calculator (2026)

Find the right listing price for print-on-demand products. Select your selling platform, enter POD fulfillment cost and shipping, set your target margin.

By Content reviewed

Costs

$
$
$
$
$

Target & Fees

%
%
%
$
%

0, 15 or 12 percent according to your account; fee capped at $100 per order.

$

Suggested Pricing

Suggested sale price$13.97
Platform fee-$0.91
Payment fee-$0.67
Listing / fixed fee$0.20
Offsite Ads fee$0.00
Total cost-$8.00
Net profit$4.19
Actual margin30.0%

Price at other margins

10% margin$10.50
20% margin$11.99
25% margin$12.90
30% margin$13.97
35% margin$15.23
40% margin$16.73

This model uses editable flat percentage fees, fixed charges and a capped Etsy Offsite Ads fee. Specialized category tiers, buyer-tax processing charges and other country fees are outside this model. Include labor in product cost. Suggested price is a mathematical target, not a forecast of sales.

Worked example: POD prices on Etsy with free shipping

Reference Printify base cost plus first-item US shipping, priced after US Etsy fees.

T-shirtHoodie11 oz mug
Product + shipping$16.30$30.94$12.98
Break-even price$18.51$34.69$14.84
Price for 25% margin$25.57$47.92$20.50
Price for 35% margin$30.18$56.56$24.20

The mug looks cheap to make, but shipping is more than its base cost. Replace these reference costs with your provider's quote — they vary by provider and change over time.

POD pricing formula

POD total cost: Product base cost + Shipping cost + Packaging (if any)
Suggested price: (POD cost + Fixed payment fee) / (1 − Platform fee rate − Payment fee rate − Target margin%)

Assumptions

  • Enter POD fulfillment cost (base cost) as 'Product cost'
  • Enter POD shipping as 'Shipping cost'
  • Target margin is calculated on the listing price (not cost)

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Related Tools

Is Printify worth it?POD Profit CalculatorPOD Break-Even CalculatorEtsy POD Profit

Frequently Asked Questions

How should I price a print-on-demand product?
Work backward from your target margin. Take your POD base cost + shipping, then divide by (1 − target margin − platform fee rate) to get a price that leaves the margin you want after fees. For a $16 all-in Printify tee targeting 30% margin on Etsy (~9.5% fees), that's roughly $27–$29. Setting price by 'cost × 2' alone ignores fees and usually underprices.
What profit margin should POD products aim for?
Aim for 25–40% net margin after fulfillment, shipping, and platform fees. POD margins are naturally tighter than private label because the print cost is high, so anything above 30% is healthy. If ads are part of your model, target the higher end (35–40%) so there's room to spend on customer acquisition and still profit.
Should I price POD products with free shipping built in?
On Etsy, yes — bundle the ~$4.49 first-item shipping into the item price and offer free shipping, since Etsy charges its fee on shipping anyway and free-shipping listings rank better. On Shopify you have more flexibility, but a free-shipping threshold (e.g. $50) tends to lift average order value. Either way, make sure the price still clears your target margin.
How do platform fees change my POD pricing?
Higher-fee platforms require higher prices for the same margin. The same $16 POD tee needs about $27 on Etsy (~9.5% fees) but only ~$24 on Shopify (2.9% + $0.30) to hit 30% margin. Switch the platform in the calculator to see how much to adjust your price when you sell the same product in more than one place.
Why is my POD product not profitable at 'keystone' (2×) pricing?
Keystone pricing (2× cost) was built for wholesale, not POD. It ignores shipping and marketplace fees, which together can be 15–25% of the sale on POD. A $16-cost product priced at $32 looks like 50% margin but nets closer to 30% after Etsy fees and shipping — and less once ads are added. Use this calculator to price on real net margin instead.