eBay Pricing Calculator
Find the minimum eBay sale price to achieve your target profit margin after Final Value Fee, Managed Payments processing fee, and product costs.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Product category
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0 if not promoted
Recommended price
Price for 25% margin$36.26
Break-even price (0% margin)$25.43
Total fees at recommended price$6.19
How this is calculated
Price = (Product cost + Shipping + $0.30) / (1 − FVF% − Payment% − Promoted% − Target margin%)
Assumptions:
- FVF: 13.25% (Most categories)
- Free shipping to buyer (shipping cost absorbed in price)
- eBay US Managed Payments
Source: https://www.ebay.com/help/selling/fees-credits-invoices/selling-fees · Last verified: 2025-06-01
Frequently Asked Questions
How do I set the right price on eBay?
eBay price = (Product cost + Shipping cost + $0.30) / (1 − FVF% − 3% payment − target margin%). For a general category item with $15 cost, $8 shipping, targeting 25% margin: ($15 + $8 + $0.30) / (1 − 0.1325 − 0.03 − 0.25) = $23.30 / 0.5875 = $39.66.
Does eBay have a price recommendation tool?
eBay has a built-in 'Sell Similar' feature that shows recent sold prices for comparable items. Use it to validate your market price, then use this calculator to confirm your target price covers costs and achieves your profit margin.