Shopify ROAS Calculator
Calculate your Return on Ad Spend and break-even ROAS for Shopify ad campaigns on Google, Meta, TikTok, and Pinterest.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Campaign Data
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$
Per-unit Costs
$
$
ROAS Analysis
ROAS5.00x
Break-even ROAS2.08x
Profit$140.00
Profit margin28.0%
Cost per order (CPO)$5.00
Revenue per order$25.00
Revenue needed at different ROAS targets
ROAS 2x$200.00
ROAS 3x$300.00
ROAS 4x$400.00
ROAS 5x$500.00
ROAS 6x$600.00
Frequently Asked Questions
What ROAS do I need to be profitable on Shopify?
Break-even ROAS = 1 / gross margin. At 40% gross margin: break-even ROAS = 1 / 0.40 = 2.5×. You need $2.50 revenue for every $1 in ad spend to break even. Target 3–4× ROAS to leave room for Shopify fees, returns, and overhead. Scale aggressively above 4× ROAS.
How is ROAS calculated for Shopify stores?
ROAS = Revenue from ads / Ad spend. If you spent $500 on Facebook Ads and generated $2,000 in Shopify revenue: ROAS = $2,000 / $500 = 4.0×. This measures raw revenue efficiency. For profit-adjusted ROAS, subtract Shopify fees and COGS from the revenue numerator.
What is a good ROAS for Shopify Facebook Ads?
A commonly cited target is 3–4× ROAS for most Shopify stores, but this depends heavily on your margin. At 50% gross margin, 2× ROAS is break-even. At 25% gross margin, you need 4× ROAS to break even. Always calculate your specific break-even ROAS before setting campaign targets.