Etsy Sale Price Calculator (2025)
Find the original listing price to set before running an Etsy sale, so your discounted price still hits your target profit margin. Or check if your current price stays profitable at a given discount.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & POD
Mode 1: Find the original price to set
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Required Pricing
Sale price (with 20% off)$19.01
Original listing price (pre-sale)$23.76
You need to list at this price$23.76 before applying 20% discount
Mode 2: Check your current price
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Profit at Sale Price
Sale price$28.00
Etsy fees-$3.11
Product + shipping cost-$12.00
Profit at sale price$12.89
Profit margin46.0%
Etsy sale price formula
Sale price: Original price × (1 − Discount%)
Required sale price: (Costs + $0.25) / (1 − 9.5% − Target margin%)
Required original price: Required sale price / (1 − Discount%)
Assumptions:
- Etsy fees: 6.5% transaction + 3% + $0.25 payment processing (US)
- Listing fee ($0.20) included in costs
- Fees apply to the discounted sale price, not the original price
Source: https://www.etsy.com/legal/fees/ · Last verified: 2025-06-01
Frequently Asked Questions
How do I set the right original price before running an Etsy sale?
Required original price = Required sale price / (1 − Discount%). Required sale price = (Costs + $0.25) / (1 − 9.5% − Target margin%). Example: $15 COGS, 25% target margin, 20% discount. Sale price = $15.25 / 0.655 = $23.28. Original price = $23.28 / 0.8 = $29.10. List at $29.10 before the sale.
Does Etsy charge fees on the original or discounted price?
Etsy's transaction fee (6.5%) and payment processing fee are charged on the amount the buyer actually pays — the discounted sale price, not the original price. So running a sale reduces both your revenue and your absolute fee amount proportionally.
What discount percentage can I safely offer on Etsy?
Max safe discount = 1 − (break-even price / original price). Break-even price = (product cost + shipping + $0.25 listing + $0.25 fixed fee) / (1 − 9.5%). For $15 total costs: break-even = $15.50 / 0.905 = $17.13. On a $35 original price: max discount = 1 − 17.13/35 = 51.1%. Stay above this to remain profitable.