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Marginory

Etsy Sale Price Calculator (2026)

Find the original listing price to set before running an Etsy sale, so your discounted price still hits your target profit margin. Or check if your current price stays profitable at a given discount.

By Content reviewed

Mode 1: Find the original price to set

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Required Pricing

Sale price (with 20% off)$19.01
Original listing price (pre-sale)$23.76
You need to list at this price$23.76 before applying 20% discount

Mode 2: Check your current price

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Profit at Sale Price

Sale price$28.00
Etsy fees-$3.11
Product + shipping cost-$12.00
Profit at sale price$12.89
Profit margin46.0%

Etsy sale price formula

Sale price: Original price × (1 − Discount%)
Required sale price: (Costs + $0.25) / (1 − 9.5% − Target margin%)
Required original price: Required sale price / (1 − Discount%)

Assumptions

  • Etsy fees: 6.5% transaction + 3% + $0.25 payment processing (US)
  • Listing fee ($0.20) included in costs
  • Fees apply to the discounted sale price, not the original price

Source: etsy.com/legal/fees/ · Last verified: 2026-10-11

List price to set before a sale

Item cost $14 including postage, free shipping, and a 30.0% margin you want to keep at the sale price. The sale price that achieves it is $23.88.

10% off sale20% off sale30% off sale
List price to set$26.54$29.86$34.12
Price the buyer pays$23.88$23.88$23.88

Raising list prices just before a sale can mislead buyers and breach consumer rules in some countries; set list prices you are comfortable charging all year.

Review the market, fee bases and exclusions shown with this tool. Published rates and illustrative cost inputs have different certainty. Compare your breakdown with an actual order statement. Sources and methodology.

Related Tools

Etsy Discount CalculatorEtsy Profit CalculatorEtsy Pricing Calculator

Frequently Asked Questions

How do I set the right original price before running an Etsy sale?
Required original price = Required sale price / (1 − Discount%). Required sale price = (Costs + $0.25) / (1 − 9.5% − Target margin%). Example: $15 COGS, 25% target margin, 20% discount. Sale price = $15.25 / 0.655 = $23.28. Original price = $23.28 / 0.8 = $29.10. List at $29.10 before the sale.
Does Etsy charge fees on the original or discounted price?
Etsy's transaction fee (6.5%) and payment processing fee are charged on the amount the buyer actually pays — the discounted sale price, not the original price. So running a sale reduces both your revenue and your absolute fee amount proportionally.
What discount percentage can I safely offer on Etsy?
Max safe discount = 1 − (break-even price / original price). Break-even price = (product cost + shipping + $0.25 listing + $0.25 fixed fee) / (1 − 9.5%). For $15 total costs: break-even = $15.50 / 0.905 = $17.13. On a $35 original price: max discount = 1 − 17.13/35 = 51.1%. Stay above this to remain profitable.