eBay Store Subscription Levels Compared
From Starter to Anchor — what each eBay Store tier costs, includes, and the sales volume where it starts paying for itself.
By Marginory team · Online sellers with hands-on experience across Etsy, Shopify & PODUpdated Fee data verified against official platform documentation
Tier comparison
| Tier | Monthly | Annual (effective/mo) | Free listings | FVF discount* |
|---|---|---|---|---|
| No Store | $0 | $0 | 250 | — |
| Starter | $7.95 | $4.95 | 500 | ~1% |
| Basic | $21.95 | $13.95 | 1,000 | ~2% |
| Premium | $59.95 | $29.95 | 10,000 | ~3% |
| Anchor | $299.95 | $199.95 | 25,000 | ~4% |
*FVF discount varies by category — not all categories receive a reduction. Source: ebay.com/help/selling/fees · Verified July 2026.
Break-even for Basic Store
Basic Store cost: $21.95/month
FVF savings (example: 2% on most items): revenue × 2%
Break-even: $21.95 ÷ 2% = $1,097/month in sales
Beyond the FVF discount
Store tiers also add a branded storefront, more marketing tools, and access to reports and bulk listing tools that matter at higher volume — these are harder to quantify directly but factor into the value calculation for larger sellers.