eBay Store Subscription Levels Compared
From Starter to Anchor — what each eBay Store tier costs, includes, and the sales volume where it starts paying for itself.
By Marginory teamContent reviewed
Tier comparison
| Tier | Monthly | Annual (effective/mo) | Free listings | FVF discount* |
|---|---|---|---|---|
| No Store | $0 | $0 | 250 | — |
| Starter | $7.95 | $4.95 | 500 | ~1% |
| Basic | $21.95 | $13.95 | 1,000 | ~2% |
| Premium | $59.95 | $29.95 | 10,000 | ~3% |
| Anchor | $299.95 | $199.95 | 25,000 | ~4% |
*FVF discount varies by category — not all categories receive a reduction. Source: ebay.com/help/selling/fees · Verified July 2026.
Break-even for Basic Store
Basic Store cost: $21.95/month
FVF savings (example: 2% on most items): revenue × 2%
Break-even: $21.95 ÷ 2% = $1,097/month in sales
Beyond the FVF discount
Store tiers also add a branded storefront, more marketing tools, and access to reports and bulk listing tools that matter at higher volume — these are harder to quantify directly but factor into the value calculation for larger sellers.
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Frequently Asked Questions
What are the eBay Store subscription tiers?
Starter ($7.95/mo), Basic ($21.95/mo), Premium ($59.95/mo), and Anchor ($299.95/mo) — each with increasing free listing allowances and Final Value Fee discounts.
Which eBay Store tier should I choose?
Most sellers start with Basic once they exceed 250 free listings or want the FVF discount. Premium and Anchor are for high-volume sellers with thousands of listings monthly.
Do annual plans cost less than monthly?
Yes, all tiers offer a lower effective monthly rate when paid annually — roughly a 35-45% discount compared to month-to-month billing.